GEO: how to make ChatGPT and AI search recommend your brand

· Search Clicks ·July 26, 2026

More and more buying decisions start with a question to ChatGPT, Gemini or Google AI Overviews. GEO (Generative Engine Optimization) makes sure the answer is your brand.

Why GEO matters right now

Most competitors haven’t started. Claiming this position now is cheap; later it will be expensive. And GEO builds on your SEO: strong content and authority feed both Google rankings and AI citations — double return on one investment.

How we approach it

1. AI-visibility audit: where do you appear today?
2. Entity & source optimization
3. Authoritative content AI loves to cite
4. Structured data & technical foundation
5. Digital PR & mentions on trusted sources
6. Monitor AI citations & iterate