Direct, personal access to decision makers. Fully automated email outreach that fills your calendar with qualified appointments.
Most companies tried outbound email once, sent a few thousand generic messages from their main domain, got almost nothing back and concluded that the channel is dead. What actually happened is that the message never reached the inbox.
Email is still the only channel where you can put a specific proposition in front of a specific decision maker on a specific day, without waiting for them to search for you and without bidding against competitors for the privilege. That directness is exactly why it is worth doing well. A campaign that reaches 20,000 verified decision makers with a relevant message will always outperform one that reaches 200,000 inboxes with a template.
The difference between the two is almost never the copy. It is the infrastructure underneath it: which domains you send from, how those domains were warmed up, how clean the list is, and how quickly someone answers when a prospect replies at ten in the evening.
We start with the list, because everything else depends on it. We define who genuinely fits — sector, company size, role, region, and the signals that suggest they have the problem you solve — and then we build and verify that list rather than buying one. Invalid addresses are the fastest way to destroy a sending reputation, so every address is checked before it is used.
Then we build separate sending infrastructure. Your main company domain is never used for outbound volume; we register dedicated domains, configure SPF, DKIM and DMARC properly, and warm the accounts up gradually over several weeks until they can carry real volume without being throttled. This is the unglamorous part that decides whether the campaign works at all.
Only then does the writing start. Short messages, one clear idea per email, a follow-up sequence that adds something instead of repeating itself, and an AI agent connected to the inbox that reads every reply, answers the straightforward ones immediately and puts a meeting straight into your calendar. Prospects reply outside office hours more often than you would expect, and the response that arrives within minutes converts far better than the one that arrives the next morning.
We would rather show you real campaign data than promise averages. One recent month: 20,188 emails sent, 4.9% converted into a booked appointment, 278 appointments in the calendar and $183,107 in pipeline value. Another campaign delivered 171 appointments from 23,000 prospects at a 3.6% conversion, and a smaller, sharper list of 1,587 prospects produced 45 appointments.
Those numbers vary by market, offer and price point, and we will tell you honestly during the first call whether we think your proposition can carry a campaign like this. What stays consistent is the shape of the reporting: you see how many emails went out, how many were opened, how many replied, how many became appointments and what those appointments are worth. Nothing is hidden behind an agency dashboard.
Volume is also a dial, not a fixed setting. We usually start between 5,000 and 10,000 prospects per month and scale up only once the reply rate and the quality of the conversations justify it.
Business-to-business outreach to a professional contact about something relevant to their role is permitted in the EU, provided you identify yourself clearly, explain how you obtained their details and make it easy to opt out. We build every campaign that way: a real sender, a real company, an honest reason for the contact and an unsubscribe that works immediately. We do not send to consumers and we do not use scraped personal addresses.
It should not, and that is precisely why we never send from your primary domain. Outbound runs on separate, dedicated domains that are warmed up over weeks, so your normal business email and your existing deliverability are never at risk. The messages themselves are written to sound like they come from a person at your company, not from a marketing system.
Across our campaigns the conversion from prospect to booked appointment typically lands between 3% and 5%. On 10,000 prospects a month that is roughly 300 to 500 conversations. Your actual number depends on how sharply defined your audience is, how strong the offer is and how competitive your market has become. We would rather set a conservative expectation in the first call than an impressive one.
No. Building and verifying the list is part of the work, and it is one of the parts that matters most. If you already have a list, we are happy to use it as a starting point — but we will clean and verify it first, because sending to stale addresses is the quickest way to end up in the spam folder.
The strategy, list and copy are usually ready within two weeks. Domain warm-up adds another two to three weeks before we can send at full volume, and skipping it is not worth the risk. In practice, the first real replies arrive around week four to five, and from there the campaign runs continuously with weekly optimisation.
A 4.9% conversion to appointments and $183K in pipeline value — in one month.
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