Advertise inside ChatGPT at the exact moment someone asks what to buy or who to hire. We set up, manage and optimise your campaigns every 72 hours.
Hundreds of millions of people now ask ChatGPT for advice before they buy: which software to choose, which agency to hire, which supplier to trust. Until recently, the only way to appear in those answers was to be recommended organically. With ChatGPT Ads there is a second way: a paid placement right where the decision is being made.
The ads appear below ChatGPT's answer, clearly labelled as sponsored and visually separated from the response itself. They are shown to people on the Free and Go plans, which is by far the largest group of users. Paid subscriptions, users under 18 and conversations about sensitive topics such as health or politics do not see ads.
What makes the channel different is how ads are matched. Not on a keyword someone types, but on the context of the conversation. When a prospect describes their problem in their own words, ChatGPT understands what they are looking for, and that is the moment your ad can appear.
Every advertising platform follows the same curve. In the early months there are few advertisers, attention is relatively cheap and the brands that show up are remembered as the ones that were there first. As the platform matures, competition grows and so do the costs.
ChatGPT Ads are at the very start of that curve. Starting now means you gather data while others are still watching: which questions lead to clicks, which messages convert, and what a lead from ChatGPT actually costs in your market. That knowledge is the real head start, because it keeps paying off when competition catches up.
It also changes where your customers meet you. Buyers who used to compare ten blue links now often get two or three names in an answer. Being one of them, organically or as a sponsored option, is increasingly what decides who gets the enquiry.
We start with the questions your customers really ask. Not a keyword list, but the situations and problems they describe when they are looking for a company like yours. From there we define the audiences and markets, write the ad copy and build a dedicated landing page that continues exactly where the ad leaves off. Sending paid traffic to a generic homepage is the most common reason a campaign underperforms.
Before a single euro is spent, conversion tracking is in place so we measure real enquiries, not just clicks. Then the rhythm starts: every 72 hours we check performance and ad copy, weekly we adjust bids, targeting and budget, and every 90 days we review the full strategy and the landing page.
You see the real numbers in your own dashboard whenever you want. And because results matter more than activity, every campaign comes with a results guarantee: if we don't achieve the agreed result, we keep working free of charge for the same period until we do. The guarantee applies to agreements with a minimum term of twelve months.
ChatGPT Ads do not influence ChatGPT's answers. That is a deliberate choice by OpenAI, and it means advertising alone will not get your brand recommended in the answer itself. For that you need GEO (Generative Engine Optimization): making sure AI models know your brand, trust it and mention it.
The two reinforce each other. Ads give you visibility from day one, while GEO builds the organic position that keeps delivering without paying per click. The questions that convert in your campaigns show us which content to create for GEO, and a strong organic presence makes your ads more credible when they appear.
That is why we rarely recommend one without the other. The sprint delivers enquiries this month, the marathon lowers your average cost per lead over time.
ChatGPT Ads are paid advertisements that appear inside ChatGPT, below the answer to a user's question. They are clearly labelled as sponsored and are matched to the context of the conversation, so your ad appears when someone describes a need that fits your product or service.
Adult users on the Free and Go plans, which is by far the largest group of ChatGPT users. People with a paid subscription such as Plus, Pro, Business or Enterprise do not see ads, and ads are never shown next to sensitive topics like health or politics.
ChatGPT Ads are available in the United States and across Europe, including the Netherlands, Belgium, Germany, France, Spain, Italy and Portugal. We run campaigns in all of these markets and in multiple languages.
No. Ads run on separate systems and have no influence on the answer itself. To be recommended in the answer, you need GEO. That is why we often combine ChatGPT Ads with GEO: visibility from day one and an organic position that keeps growing.
We set up conversion tracking before the campaign goes live, so we measure real enquiries and appointments rather than clicks alone. You follow the results in your own dashboard, and we report on what every lead costs.
Usually within ten working days. After a short onboarding call about your audience, the questions your customers ask and your offer, we write the ads, build the landing page and set up tracking. The first enquiries often follow in the first weeks.
Yes. If we don't achieve the agreed result, we keep working free of charge for the same period until we do. The guarantee applies to agreements with a minimum term of twelve months.
Now we bring the same approach to ChatGPT, with the same results guarantee.
Get these results too →
Book your free strategy call — 30 min, no strings attached