When Esther’s Cookery came to us, every lead from Google Ads cost €43,66. Eleven months later, the same budget delivered leads at €5,19 — and four times as many of them. Here’s the exact playbook.
The first month is rarely about adding — it’s about removing. We audited every search term that triggered the ads and found that over 40% of budget went to searches with zero purchase intent. Negative keywords are the cheapest optimization in existence.
Optimization is not a monthly task. Our cadence: every 72 hours a quick campaign evaluation and CTR check, weekly bid strategy reviews and geo-targeting adjustments, monthly deep-dive analyses, and every 90 days a full strategy review including landing pages.
Ad clicks are only as valuable as the page they land on. We rebuilt the landing page around one clear promise, social proof above the fold, and a single call-to-action. Combined with the sharper targeting, conversion jumped from 2.46% to 10.83%.
Want to know what your account’s hidden potential is? We’ll audit it for free during a strategy call.
Cold email is not dead — bad cold email is. With AI handling personalization, replies and follow-ups, outbound email has quietly become the most predictable B2B lead channel we run.
Our AI agent replies to every response within seconds, handles objections and books meetings straight into the calendar. In one recent month that meant 20,188 emails, a 4.9% conversion to appointments, 278 booked meetings and $183K in pipeline value.
More and more buying decisions start with a question to ChatGPT, Gemini or Google AI Overviews. GEO (Generative Engine Optimization) makes sure the answer is your brand.
Most competitors haven’t started. Claiming this position now is cheap; later it will be expensive. And GEO builds on your SEO: strong content and authority feed both Google rankings and AI citations — double return on one investment.
Book your free strategy call — 30 min, no strings attached