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Latest from our blog

Strategies, developments and news from the world of online growth — what is changing in SEO, SEA, AI and automation, and what it means for your business.

Video series — Short explainer videos about lead generation, automation and AI. View all videos
Lead Generation
September 22, 202612 min read

Google Ads specialist: tasks, approach and checklist

Find out what a Google Ads specialist really does, how the strategy works, and which checks matter for measurable lead generation and…

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Lead Generation
September 22, 202612 min read

Cold Calling: Scripts and Techniques

Discover when cold calling still works, how to build scripts, handle objections and get past gatekeepers, with a focus on online sales.

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SEA
September 21, 202610 min read

Google Ads Shopping: How to Make Shopping Profitable

A practical guide to Google Ads Shopping. From Merchant Center to campaign structure, feed quality, bidding strategy and tracking, with clear next…

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Email Marketing
September 21, 20268 min read

B2B cold outreach: how to approach business prospects

B2B cold outreach works when you target the right decision makers, make every first touch relevant, and follow up across multiple channels.

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SEA
September 20, 202610 min read

Google Hotel Ads: how to win more bookings through Google

Learn how to set up, track, and optimize Hotel Ads for more bookings. From campaign choice to conversion tracking and budget control.

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SEA
September 20, 202611 min read

Google Ads campaign: from strategy to execution (2026)

A practical framework for building a Google Ads campaign with the right structure, bidding strategy and conversion tracking.

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Lead Generation
September 19, 202610 min read

Google Ads 400: how to avoid error messages and lost profit

Google Ads 400 usually points to a request or configuration issue. Find the cause, fix your tracking and bidding, and protect your…

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Lead Generation
September 19, 202610 min read

Lead Generation Website: Conversion Optimization

Optimize your lead generation website for more conversions with better CTAs, forms, trust signals, mobile UX, and A/B testing.

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Lead Generation
September 18, 202612 min read

SEA SEM: From Search Intent to Measurable Leads

Practical guide to SEA and SEM for generating measurable leads through search. Learn how to align intent, landing pages, tracking and optimisation.

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